Thursday, April 29, 2010

Tweet, Tweet! Who's there?

Twitter... Honestly, before studying it in class I thought it was pointless. I tired to get involved before but could never establish why exactly I needed this outlet. I kept thinking, all I have is 140 characters to describe my situation... what's the point? Well, after last week's discussion in class and my research into Twitter, I have determined that Twitter (microblogging) can be benficial to individuals and companies.
First, individuals can benefit from Twitter in that it allows them to keep up with people of their interest. Additionally, people can quickly read news articles and other bits of information quickly. For me, Twitter has become a way to follow certain athletes of my interest to hear their personal perspectives of how things are going with their season. Also, Twitter has allowed me to follow a cousin of mine who recently got back from a European vacation. I was able to go back and look at photos and read accounts of her time in each location. The possibilities are seemingly boundless for personal use of microblogging sites like Twitter.com
For businesses and other organizations, Twitter serves as a trendous avenue to relay needed information to desire publics. Businesses can place any type of link to information they would like that automatically is relayed to those who "follow". It goes without saying that this is a tremendous marketing and public relations tool.

Here is a video that should explain Twitter in plain english......




Also, here is an article that explains 10 ways Twitter will change businesses forever.

Thursday, April 22, 2010

Hit me up!

Cellular phones are an integral part of society. I do not think anyone with an observant eye could or would disagree with these facts. I am not going to go into extensively the history of cell phones but want you to understand that various technological advances have been made that has enabled cell phones to grasp society like they do. Additionally, cell phones have become an aesthetic tool serving to enhance someone's street credibility.
The focus of this blog will be to explain some of the current social media outlets available to cell phones and how they can benefit public relations practitioners. First, we all know that cell phones have been created that have features such as full Internet (WiFi) access. These phones allow people to utilize full websites rather than mobile versions. Here are a few images of phones like this.


Phones in the above picture are just a few examples of phones offered by cell phone providers that provide this full Internet services.
Technologies allow for consumers to use social media outlets such as Facebook, Myspace and Twitter to send and receive personal and business related communication quickly. Not only can cell phones access these sites to review information posted but other information can be posted from the user as well. One advancement in the technology is that all of the features of the social sites can be accessed from the phone meaning it is possible for more people to one day access the sites more from their phone than from an actual cell phone. Research shows this trend due to cell phones becoming more and more like miniature computers.

This video explains various applications and how they use them to help make people's lives easier.
The major use and advantage of these applications for public relations practitioners is accessibility. These people are able to use these applications to satisfy the needs of each public.
Now to the fun stuff. What do all these applications mean for you and I personally? Well, I must say that now that I have a smart phone I will never go back to another type of phone. I am literally obsessed with checking all of my social media outlets via my cell phone. In fact, I am about to quit blogging right now so i can get my phone from the counter and check it.
Okay, now I am back. I had one wall post and a picture text, in case you were wondering. I just want to conclude by saying that cell phones are an integral part of society. Research shows that this trend will continue as cell phones become more like computers. If you need any research information please let me know by contacting my blog and I will send you the necessary material.